Mike Victorick

HELLO, IM MIKE

I have been doing the Design thing since 2012, Been Married for 15 years, Attended my first concert in 1998 and my first festival in 2003, I’m currently learning more about abstract 3D and sound design when I’m not helping my clients and friends with content. What can I help you with?

ZZZ. . .

Project 1⁄13

— PROJECT NAME

ZZZ…


— ROLE

Art Direction

Graphic Design

Branding

3D


ZZZ (pronounced Triple Z) is a new, up-and-coming, boutique cosmetic brand. They have been working hard behind the scenes on their first range of products; a collection of creams and mist sprays to aid a restful night’s sleep. Currently in the early stages of product and brand development, ZZZ only have their brand finalised so far.

Here you could add a nice little description about your project, talk a little about the client briefing and explain some of the design decisions you made while working on this piece. There’s no need to write too much copy, make it nice short and snappy.


Alternatively, you can of course use this block for your about page too, listing skills and links on the left, and using this part here for your bio. Just click in here to edit & style the text. Super simple.

Hyvita

Project 2⁄13


— PROJECT NAME

Hyvita


— ROLE

Graphic Design

Branding

Iconography

In terms of their audience, this is quite a broad demographic including gardeners of all ages and anyone who works within gardens, so think tree surgeons, landscape gardeners and forestry workers between the ages of 18-55. The artwork created will need to resonate with these types of people.


They’re keen to have a set of icons created that are modern, minimal and of course inspired by horticulture and gardening that can be used by the charity for years to come. They’re not exactly sure which style and illustrative direction they would like so are happy for the designer to offer a suggested route.


Tropicalia

Project 3⁄13

— PROJECT NAME

Tropicalia


— ROLE

UI Design


Tropicalia is a new music & food festival based in California which is due to launch in Summer 2020. It’s an ‘all things tropical’ festival, celebrating the best of Latin, Caribbean and African cultures. It blends traditional rhythms with new groundbreaking sounds from the new era in ‘a movement of subversion and beauty, with a vivid, multi-disciplinary blossom of music, arts and food.’In terms of their audience, this is quite a broad demographic including gardeners of all ages and anyone who works within gardens, so think tree surgeons, landscape gardeners and forestry workers between the ages of 18-55. The artwork created will need to resonate with these types of people.


They’re keen to have a set of icons created that are modern, minimal and of course inspired by horticulture and gardening that can be used by the charity for years to come. They’re not exactly sure which style and illustrative direction they would like so are happy for the designer to offer a suggested route.


Beyou

Project 4⁄13

— PROJECT NAME

Beyou


— ROLE

Art Direction

Graphic Design

Branding



Beyou is the most exciting and disruptive health bar to hit the health food market this year. Its main target audience is ‘millennial women on the move’. Active, vibrant, fun and social.



The goal was to provide them with a brand that will disrupt the health food market, whilst maintaining a fashionable aesthetic. It is important, when exploring your creative options, to enquire they express 
Beyou's quirky brand personality in both their identity and brand messaging.

Crumbs

Project 5⁄13

— PROJECT NAME

Crumbs Brewing


— ROLE

Art Direction

Graphic Design

Branding



Crumbs Brewing are sustainable craft brewery situated in Wellington, NZ. They make beer and ale out of surplus bread which would otherwise go to landfill and be wasted.


The client is looking for a new, vibrant brand identity and packaging design which will give them more shelf presence and greater brand impact over their print and digital marketing.

Orinoco

Project 6⁄13

— PROJECT NAME

Orinoco Coffee


— ROLE

Art Direction

Graphic Design

Branding

Social Media


Orinoco Coffee - named after the river Orinoco in South America, believed to be the source of where Colombian coffee first originated – are speciality coffee roasters, offering a range of responsibly sourced, fair-trade, roasted Colombian coffee beans and coffee paraphernalia.  


The client is looking for a new brand identity to roll out across a variety of brand touch-points including their packaging and their delivery vehicles.


LWLB

Project 7⁄13

— PROJECT NAME

Lake Worth Long Boards


— ROLE

Art Direction

Graphic Design

Branding

Merch Design


Lake Worth Long Board – Client was looking for something that didn’t fit in with current surf companies. More mood and less vibrance in bright colors. The demographic was 18-35 male & female. Characters that wanted to stick out and be different than people that wore Billabong.


Vibes Hearing

Project 8⁄13

— PROJECT NAME

Vibes Hearing


— ROLE

Graphic Design

Branding

Ad Design

Vibes Hearing – Vibes is a technology built by MIT where they utilize current wearable tech and new software to help the hearing impaired with their ability to feel the level of sound/noise they are creating. Clean & Concise was the direction.


Clè Flyers

Project 9⁄13

— PROJECT NAME

Clè Event Flyers


— ROLE

Graphic Design

Vibes Hearing – Select Event flyers created for The Clè Group of the timespan of 3 years.


Web Design

Project 10⁄13

— PROJECT NAME

Web Design


— ROLE

UX & UI Design

Coding

Wordpress

Web Design – Web design from various companies and projects from the past years. Some work was full coding while other was basic design & Wordpress prep for back end design

Pulsar Records

Project 11⁄13

— PROJECT NAME

Pulsar Records



— ROLE

Art Direction

Branding

Merch


Pulsar Records – WSmall Record label based in Miami and focused on all things EDM(Electronic Dance Music). Direction was “think Miami Vice for young adults”.

Common Unity

Project 12⁄13

— PROJECT NAME

Common Unity



— ROLE

Art Direction

Branding

Packaging

Website


Common Unity is a Leeds based record shop and label set up in 2004. The aim of the shop has always been to represent the thriving dance music scene in the city by supporting local artists and DJs – whilst also having an international perspective of stocking and reaching out to music producers from around the world. The shop is an integral part of the local music community and a much respected name in the city. As well as stocking a wide variety of music the shop also sells their own merchandise range.


The client wants a fresh, exciting brand identity that reflects their ethos of community, boundary-pushing music and great looking street wear. They want to attract artists and customers that share the same vision and would like to see how the new brand would work across the various aspects of their business.


Little Monsters

Project 13⁄13

— PROJECT NAME

Little Monsters



— ROLE

Art Direction

Branding

Packaging

Merch


Little Monsters is a vitamin fruit drink for kids, offering a range of delicious, natural fruit flavoured drinks in handy, kid sized 300ml squeezy bottles.


The client is looking for a brand and packaging refresh. They are keen to create a series of characters, which can double up as brand mascots, helping to build trust and loyalty with the brand, and giving the kids something to engage with in their marketing output.

THANKS

If you made it this far thanks for checking out my work. If you are intrigued or curious about my photography please check it out here. If you are curious about my motion work you can check that out here.